SBTVD Forum (Sistema Brasileiro de TV Digital): "Defining Brazil’s standard for digital television: TV3.0"
On November 30th, 2020, VVC was proposed by a consortium formed by Ateme, DiBEG, Fraunhofer HHI and InterDigital as the coding technology for TV3.0, and was evaluated by SBTVD during phase 2. The forum completed the second phase and selected VVC as the sole mandatory video coding system for Brazil’s new TV 3.0 standard, which will be used in the country’s next-generation digital terrestrial television system. The decision to adopt VVC follows a technical evaluation that used Ateme’s TITAN Live platform for the first implementation of VVC in a live environment, providing real-time encoding with low latency. This demonstrated VVC’s readiness for use in both live Over-The-Air (OTA) and OTT broadcast.